Same models at every tier
Five plans differ in what they unlock, how many seats, and how much of the API; never in the maths. Fans start free. Analysts pay by card. Teams and operators are invoiced, and only licensed businesses can buy the engine.
Feature by feature
The engine, by the call
Licensed businesses only. Value-based: a book handling £50m a month at 6% margin earns £3m a month; keeping a further 0.3 points is worth £150k a month. Fees sit well below that.
Eight weeks, one sport, a defined market set, judged on calibration and margin retention against your own closing lines. Credited against a first annual contract.
Of measured margin uplift against a pre-agreed baseline, monthly floor £8,000, quarterly true-up.
Per analyst day; fixed projects from £40,000. Model development, validation of your models, integration.
Every number traceable to a written equation, fitted on results you can see, scored against the closing line every week, with the evidence graded factor by factor.